All Posts By

Jessica Lamore

AMCM Announces Partnership With memberplanet to Revolutionize Fundraising

By | Blog

Association Motor Club Marketing (AMCM), which specializes in providing fundraising programs for organizations, announced a new partnership with memberplanet.

Technology continues to improve many aspects of our lives, yet the way organizations fundraise is often the same as it was 50 years ago. Volunteers are still asked to sell goods on campus or door-to-door. These activities are time-consuming, require a considerable investment in and handling of inventory, involve handling and accounting of cash and checks, and limit the organization’s fundraising reach to face-to-face meetings with people in the immediate vicinity.

memberplanet’s platform enables an organization’s members to share a fundraising initiative with their entire social media network and email contacts with just a few clicks on their mobile or desktop devices – an easier, safer, and much more efficient way to fundraise. The platform also provides groups of any size easy-to-use tools to communicate, process payments, and manage both their membership and fundraising initiatives.

“Generations Y and Z are most comfortable interacting through social media platforms, especially through their mobile phones. For successful fundraising, it just makes sense to utilize the mediums in which they are comfortable and proficient,” said Mark A. Muncey, Director of Fundraising at AMCM, “which is why we partnered with memberplanet.”

“AMCM has packaged a roadside-assistance product that provides safety, convenience, and peace of mind to drivers and their families with an innovative fundraising initiative. Coupled with our platform, AMCM’s initiative can greatly enhance an organization’s marketing reach and provide a recurring revenue stream,” said Jason Senior, Co-CEO of memberplanet.

About memberplanet:
memberplanet is a platform of tools groups of any size can use to communicate, process payments, and manage their members. Built with volunteer administrators in mind, memberplanet is a trusted and secured platform home to more than 24,000 groups and 4 million members.

memberplanet is privately funded and headquartered in Los Angeles. To learn more, visit or follow us on Twitter @memberplanet.

About Association Motor Club Marketing (AMCM):
Association Motor Club Marketing specializes in providing roadside assistance services and fundraising programs tailored to fit the needs of any association. AMCM’s unique fundraising model offers organizations the opportunity to make recurring revenue without the requirement of handling inventory and payments. With over 50 years of experience, AMCM are pioneers in the emergency roadside service industry. AMCM has offices located in Oklahoma City, South Dakota, Virginia, & South Carolina. To learn more, visit or follow us on Twitter @amcm_online.

Media Contact:

Lamore Marketing & PR

Jessica Lamore, CEO
805-242-6881 office

Published in Yahoo Finance

So you need to get a job…

By | Blog

Girl working on cover letter editedIf your cover letter gets read past the second sentence, congratulations! Most cover letters only get the first couple of sentences skimmed before they are thrown in the “On-File” aka “Not-Getting-the-Job” pile.

Many candidates in today’s fast-paced world mistakably skip the cover letter. A cover letter is your opportunity to stand out from the competition. Some companies even make it a policy to NOT consider candidates who don’t include one with their resume. Now that you know it’s important, let’s get to some tips to consider when creating a cover letter, or dusting off your existing one, in preparation for your job search.

  • Show your personality. Tell your story and why you’re interested in this particular job. Don’t simply reiterate everything that’s on your resume. They already have that.
  • Keep it short. More than three concisely written paragraphs (outline below) is a waste of everyone’s time. Assume the employer has limited time and the stack of applications is overwhelming.
  • It’s about THEM, not you! This is one of the most important points in this article. Look at every sentence in your cover letter and ask yourself “Why would this sentence be important/beneficial/interesting to THEM?” If it’s not, delete it. On this topic, make sure every sentence does not start with “I.”


Writing a cover letter, especially from scratch, can be intimidating. Here’s a cheat sheet to help you draft those three paragraphs:

  1. First Paragraph: What, Where and Why?
  • What: Companies might have several positions open. Make sure to specify which position(s) for which you are applying.
  • Where: Companies always want to see which publications their ads are getting the most return on their investment.
  • Why: The person reading your cover letter wants to know why he/she should continue reading. Why are you applying for this job? Why would you be a good fit for this position?


Dear Ms. Jones:

Your job post in today’s New York Times piqued my interest.  Because of my positive attitude and extensive experience working in customer service, I am confident I would be a great fit for <ENTER COMPANY NAME HERE>.


  1. Second Paragraph: Why should they hire you?

This is where you talk about your skills, strengths, and most importantly, your knowledge of the company. You should modify your cover letter for every position in which you are applying. Read the keywords in their job posting and use them in your cover letter. If they are seeking someone with “good communication skills and experience in social media,” make sure you include those skills in this paragraph. Remember, it’s about them, not you.

Another tip: Flattery is a powerful tool. Find something you genuinely like about the company and include it in this paragraph.


Being an environmentalist, it would be an honor to be part of a company that is as environmentally conscious and responsible as <Company Name>.  Having the opportunity to work in customer service the past two years has not only helped advance my communication skills, it has highly developed my ability to comfortably interact with people from all different demographics.  My expertise extends to the areas of social media, online communications, and computers, making me feel confident that I would be a great fit for what your company is seeking.


  1. Third Paragraph: Next Steps?

Always invite them to contact you to set up an interview, but DO NOT leave it up to them to contact you.  You should follow up by phone and/or email in a few days. Some employers, especially when screening for sales positions, intentionally don’t follow up with applicants in order to filter proactive candidates from passive candidates.


After reviewing my attached resume, please feel free to contact me with any questions you may have or to schedule an interview.  You can learn more about me and my experience at my blog  Thank you for your kind consideration.” 

They are most definitely considering you if they’ve read to the last line of your cover letter!


Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Good luck with your next interview and we’ll see you next month with another tip.

Check out our blog for more tips at or for more information on our fundraising program. Connect with AMCM on Twitter, Facebook and Instagram @amcm_online.



By | Blog

We look forward to seeing you at #DECAICDC Iin Nashville this weekend. Stop by booth 227 to find out how your chapter can raise more money than ever before! It’s never too early to get a jumpstart on next year’s fundraising season. Download our “Steps to Getting Started” sheet and start raising money today!

Screen Shot 2016-04-22 at 6.58.38 AM

AMCM is raffling off several Starbucks gift cards for those who post a selfie and tag #amcm during the North Dakota State Conference.

  1. Take a selfie at our booth  227
  2. Post to either Twitter, Facebook or Instagram (or all of them)
  3. MUST mention@amcm_online (Twitter and Insta) or @associationmotorclubmarketing (Facebook)
  4. MUST use hashtags #amcm and #DECAICDC
  5. Winners will be announced on Social Media

How to Communicate More Effectively by Understanding Your Listener

By | Blog

As published in Deca Direct Magazine…

In last month’s article we discussed the importance of non-verbal communication and how to use mirroring techniques to build rapport (or a connection) to establish a bond of familiarity with other people.

This article expands on those mirroring techniques by learning how to recognize other people’s preferred representational systems to communicate more effectively with them.

Happy women talking and laughing in a park with a green background

We filter information using representational systems by way of five senses (sight, sound, touch, taste, and smell) plus self-talk (internal dialogue), and then process that information into “reality.” Although we use all the representational systems, most of us have a preferred representational system we use more than the others.

When you can recognize how a person processes information, you can then communicate using words of which they can better understand and relate.

Here are some behaviors or clues for detecting someone’s preferred representational system:

VISUAL (Sight): People who understand better with visuals learn and memorize by associating images with ideas (those who like to memorize with flash cards). If instructions are only given verbally, they are more challenged to recall the information. These individuals aren’t easily distracted by noise (they can work/study while listening to music or TV) and they usually have to see something to capture their attention or interest.

They use phrases relating to sight such as, “See what I mean?” or “Look at it this way.”

AUDITORY (Sound): People who process mostly by sound are easily distracted by noises. They learn and memorize by hearing information sequentially and like to be told how they’re doing on a job. These individuals feel loved by hearing a certain tone of voice or words. They also respond to sounds, like music and talking on the phone. They can recognize a soundtrack from a movie or can “name that tune” easily.

They use phrases such as, “Hear me out,” “I hear what you’re saying,” and, “Clear as a bell.”

KINESTHETIC (Touch): People who are primarily kinesthetic tend to move and speak slowly. They respond to touch and physical rewards, they learn and memorize by doing and something has to “feel right” for them to be interested. They often follow their intuition.

They use phrases that relate to touch and feelings such as, “It boils down to,” or “I have a feeling.”

AUDITORY DIGITAL (Self-talk): People who are primarily auditory digital often listen to inner dialogue in their heads. They make decisions using a list of criteria and they can use any or all the other representational systems but are interested in something when it “makes sense.”

They use phrases that relate to common sense such as, “According to,” “Figure of speech,” and “mental note.”

Next time you’re with a friend, observe what their preferred representational system is and try to use words and expressions that match their preference. Recognizing others’ processing method can be a valuable tool on an interview or when trying to explain a project to others.

Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at or for more information on our fundraising program.

Good luck with your next interview and we’ll see you next month with another tip.

Connect with AMCM on Twitter, Facebook and Instagram @amcm_online.


Using the Mirroring Technique for Interviewing

By | Blog

Published in Deca Direct Magazine.

As humans progress in technology and ways to communicate, we are somewhat regressing in our ability to communicate. Technology such as text, social media, and email has stripped the importance for non-verbal communication. 90% of what you say is how you say it. This is becoming a serious problem, especially for Millennials and generations after who are the most affected. AMCM has partnered with experts in non-verbal communication to offer monthly tips on how to nail your interviews by using your body language. This month’s tip is on the Mirroring Technique.

Tell me more about yourself  We use mirroring when we aren’t even thinking about it. When a couple or groups of people are sitting together, you may notice they start to sync with each other by sitting alike and making similar movements. Ever been on a lunch date and both of you grabbed the water at the same time?

Mirroring is being the mirror image of someone when communicating with them. We do this naturally with people we already feel connected with, but doing this consciously can help establish and reinforce a connection between two people who have are meeting for the first time. If implemented correctly, it is a very powerful technique for interviewing.

To use this technique you can mirror or match facial expressions, posture, pace of speech, and gestures. The key is to be subtle. Don’t imitate every gesture, which could get awkward.

For example, if they lean forward you lean forward (usually people lean forward when they’re excited about what they’re talking about). If they have a slower pace of speech, slow your pace down to match theirs. By using the mirroring technique, the other person will unconsciously start to feel more of a connection with you.

Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at or for more information on our fundraising program.

Good luck with your next interview and we’ll see you next month with another tip.