AMCM Announces Partnership With memberplanet to Revolutionize Fundraising

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Association Motor Club Marketing (AMCM), which specializes in providing fundraising programs for organizations, announced a new partnership with memberplanet.

Technology continues to improve many aspects of our lives, yet the way organizations fundraise is often the same as it was 50 years ago. Volunteers are still asked to sell goods on campus or door-to-door. These activities are time-consuming, require a considerable investment in and handling of inventory, involve handling and accounting of cash and checks, and limit the organization’s fundraising reach to face-to-face meetings with people in the immediate vicinity.

memberplanet’s platform enables an organization’s members to share a fundraising initiative with their entire social media network and email contacts with just a few clicks on their mobile or desktop devices – an easier, safer, and much more efficient way to fundraise. The platform also provides groups of any size easy-to-use tools to communicate, process payments, and manage both their membership and fundraising initiatives.

“Generations Y and Z are most comfortable interacting through social media platforms, especially through their mobile phones. For successful fundraising, it just makes sense to utilize the mediums in which they are comfortable and proficient,” said Mark A. Muncey, Director of Fundraising at AMCM, “which is why we partnered with memberplanet.”

“AMCM has packaged a roadside-assistance product that provides safety, convenience, and peace of mind to drivers and their families with an innovative fundraising initiative. Coupled with our platform, AMCM’s initiative can greatly enhance an organization’s marketing reach and provide a recurring revenue stream,” said Jason Senior, Co-CEO of memberplanet.

About memberplanet:
memberplanet is a platform of tools groups of any size can use to communicate, process payments, and manage their members. Built with volunteer administrators in mind, memberplanet is a trusted and secured platform home to more than 24,000 groups and 4 million members.

memberplanet is privately funded and headquartered in Los Angeles. To learn more, visit or follow us on Twitter @memberplanet.

About Association Motor Club Marketing (AMCM):
Association Motor Club Marketing specializes in providing roadside assistance services and fundraising programs tailored to fit the needs of any association. AMCM’s unique fundraising model offers organizations the opportunity to make recurring revenue without the requirement of handling inventory and payments. With over 50 years of experience, AMCM are pioneers in the emergency roadside service industry. AMCM has offices located in Oklahoma City, South Dakota, Virginia, & South Carolina. To learn more, visit or follow us on Twitter @amcm_online.

Media Contact:

Lamore Marketing & PR

Jessica Lamore, CEO
805-242-6881 office

Published in Yahoo Finance

So you need to get a job…

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Girl working on cover letter editedIf your cover letter gets read past the second sentence, congratulations! Most cover letters only get the first couple of sentences skimmed before they are thrown in the “On-File” aka “Not-Getting-the-Job” pile.

Many candidates in today’s fast-paced world mistakably skip the cover letter. A cover letter is your opportunity to stand out from the competition. Some companies even make it a policy to NOT consider candidates who don’t include one with their resume. Now that you know it’s important, let’s get to some tips to consider when creating a cover letter, or dusting off your existing one, in preparation for your job search.

  • Show your personality. Tell your story and why you’re interested in this particular job. Don’t simply reiterate everything that’s on your resume. They already have that.
  • Keep it short. More than three concisely written paragraphs (outline below) is a waste of everyone’s time. Assume the employer has limited time and the stack of applications is overwhelming.
  • It’s about THEM, not you! This is one of the most important points in this article. Look at every sentence in your cover letter and ask yourself “Why would this sentence be important/beneficial/interesting to THEM?” If it’s not, delete it. On this topic, make sure every sentence does not start with “I.”


Writing a cover letter, especially from scratch, can be intimidating. Here’s a cheat sheet to help you draft those three paragraphs:

  1. First Paragraph: What, Where and Why?
  • What: Companies might have several positions open. Make sure to specify which position(s) for which you are applying.
  • Where: Companies always want to see which publications their ads are getting the most return on their investment.
  • Why: The person reading your cover letter wants to know why he/she should continue reading. Why are you applying for this job? Why would you be a good fit for this position?


Dear Ms. Jones:

Your job post in today’s New York Times piqued my interest.  Because of my positive attitude and extensive experience working in customer service, I am confident I would be a great fit for <ENTER COMPANY NAME HERE>.


  1. Second Paragraph: Why should they hire you?

This is where you talk about your skills, strengths, and most importantly, your knowledge of the company. You should modify your cover letter for every position in which you are applying. Read the keywords in their job posting and use them in your cover letter. If they are seeking someone with “good communication skills and experience in social media,” make sure you include those skills in this paragraph. Remember, it’s about them, not you.

Another tip: Flattery is a powerful tool. Find something you genuinely like about the company and include it in this paragraph.


Being an environmentalist, it would be an honor to be part of a company that is as environmentally conscious and responsible as <Company Name>.  Having the opportunity to work in customer service the past two years has not only helped advance my communication skills, it has highly developed my ability to comfortably interact with people from all different demographics.  My expertise extends to the areas of social media, online communications, and computers, making me feel confident that I would be a great fit for what your company is seeking.


  1. Third Paragraph: Next Steps?

Always invite them to contact you to set up an interview, but DO NOT leave it up to them to contact you.  You should follow up by phone and/or email in a few days. Some employers, especially when screening for sales positions, intentionally don’t follow up with applicants in order to filter proactive candidates from passive candidates.


After reviewing my attached resume, please feel free to contact me with any questions you may have or to schedule an interview.  You can learn more about me and my experience at my blog  Thank you for your kind consideration.” 

They are most definitely considering you if they’ve read to the last line of your cover letter!


Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Good luck with your next interview and we’ll see you next month with another tip.

Check out our blog for more tips at or for more information on our fundraising program. Connect with AMCM on Twitter, Facebook and Instagram @amcm_online.



By | Blog

We look forward to seeing you at #DECAICDC Iin Nashville this weekend. Stop by booth 227 to find out how your chapter can raise more money than ever before! It’s never too early to get a jumpstart on next year’s fundraising season. Download our “Steps to Getting Started” sheet and start raising money today!

Screen Shot 2016-04-22 at 6.58.38 AM

AMCM is raffling off several Starbucks gift cards for those who post a selfie and tag #amcm during the North Dakota State Conference.

  1. Take a selfie at our booth  227
  2. Post to either Twitter, Facebook or Instagram (or all of them)
  3. MUST mention@amcm_online (Twitter and Insta) or @associationmotorclubmarketing (Facebook)
  4. MUST use hashtags #amcm and #DECAICDC
  5. Winners will be announced on Social Media

Do These Pants Make Me Look Smart?

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How to use color to influence how others perceive you.

As published in Deca Direct Magazine…

stock photo woman with colors

You never get a second chance to make a good first impression. What you wear not only affects how other people view you, but it affects how you feel about yourself, hence altering your confidence.

Much can be discussed in regards to appearance and dress when it comes to interviewing, but today let’s focus on the psychology of color.


What’s your favorite color? Chances are the response is “blue.” Blue gives off the vibe of being trustworthy, loyal, and calm. Exactly what you want to achieve in your interview. Studies show that wearing blue will increase your chances of getting hired.


Powerful and energizing, it can work for or against you in an interview. Red evokes passion, action, determination, and ambition but also anger. It’s important to know HOW to wear it. Often worn by the best sales people, it can also be an intimidating color for the interviewer. Wear small amounts of red to an interview, such as a red “power tie.” Most politicians in the media wear blue suits, red ties, and white shirts.


Symbolizes innocence, purity, and a no-nonsense attitude. It’s a great color showing you’re organized and good-spirited.


Easiest to see with the human eye, which is why construction sites use this color. Shy people rarely wear a bright orange shirt. Orange can be viewed as obnoxious, which is why it’s not recommended for most interviews; however, it can be useful in moderation to show your outgoing personality when applying for sales positions or jobs in the performing arts.


This color communicates one’s awareness of the environment. A great color to wear to show balance, growth, and your earthy side. It’s not uncommon to see high school seniors wearing more green towards the end of the school year.


If you’re having a bad morning, you’re unlikely to pick out a yellow shirt. People that gravitate to yellow tend to be more chipper and optimistic.  If you’re feeling down, try throwing on a yellow shirt for size.


Colors of sophistication and authority. People donning this color are sometimes perceived as more intelligent, professional and observant, making it a great color for interviews.


The color of royalty and extravagance. A good color to wear to an interview for a job that entails high-end products, such as jewelry or luxury cars. It is also the color of creativity.


A feminine color. It’s highly recommended to avoid pink when you’re interviewing for jobs; however, it may come in use for particular jobs that promote femininity. A touch of pink to your outfit can achieve this without looking like the main character in Legally Blonde.


Ever wonder why UPS chose brown uniforms? People tend to trust people wearing brown, it’s perceived as being friendly yet serious and down-to-earth. This is useful when interviewing for a job where trust is highly valuable, such as in senior or child care.


A “Power Color” and great for young adults to wear to better their chances of being taken seriously. People wearing black exude confidence and leadership. Not to mention, it’s a slimming color and goes with just about anything.

Although not colors, it is important to consider…

  • Stripes: The closer the stripes are together, the more organized the person comes across. Think pin-striped suits and shirts.
  • Plaid: The closer the grids are to each other and the smaller the squares, the more engineer-minded the person wearing it. The larger the squares, the more physically minded. Think of architects wearing their button down gingham shirts versus the large plaid shirts of farmers.

We live in a world of color. All you need is a little splash of it to change your mood and how others perceive you. Try some out for fun and see which ones bring out the best in you.

Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at or for more information on our fundraising program.

Good luck with your next interview and we’ll see you next month with another tip.

Follow AMCM on Twitter @amcm_online.

How to Communicate More Effectively by Understanding Your Listener

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As published in Deca Direct Magazine…

In last month’s article we discussed the importance of non-verbal communication and how to use mirroring techniques to build rapport (or a connection) to establish a bond of familiarity with other people.

This article expands on those mirroring techniques by learning how to recognize other people’s preferred representational systems to communicate more effectively with them.

Happy women talking and laughing in a park with a green background

We filter information using representational systems by way of five senses (sight, sound, touch, taste, and smell) plus self-talk (internal dialogue), and then process that information into “reality.” Although we use all the representational systems, most of us have a preferred representational system we use more than the others.

When you can recognize how a person processes information, you can then communicate using words of which they can better understand and relate.

Here are some behaviors or clues for detecting someone’s preferred representational system:

VISUAL (Sight): People who understand better with visuals learn and memorize by associating images with ideas (those who like to memorize with flash cards). If instructions are only given verbally, they are more challenged to recall the information. These individuals aren’t easily distracted by noise (they can work/study while listening to music or TV) and they usually have to see something to capture their attention or interest.

They use phrases relating to sight such as, “See what I mean?” or “Look at it this way.”

AUDITORY (Sound): People who process mostly by sound are easily distracted by noises. They learn and memorize by hearing information sequentially and like to be told how they’re doing on a job. These individuals feel loved by hearing a certain tone of voice or words. They also respond to sounds, like music and talking on the phone. They can recognize a soundtrack from a movie or can “name that tune” easily.

They use phrases such as, “Hear me out,” “I hear what you’re saying,” and, “Clear as a bell.”

KINESTHETIC (Touch): People who are primarily kinesthetic tend to move and speak slowly. They respond to touch and physical rewards, they learn and memorize by doing and something has to “feel right” for them to be interested. They often follow their intuition.

They use phrases that relate to touch and feelings such as, “It boils down to,” or “I have a feeling.”

AUDITORY DIGITAL (Self-talk): People who are primarily auditory digital often listen to inner dialogue in their heads. They make decisions using a list of criteria and they can use any or all the other representational systems but are interested in something when it “makes sense.”

They use phrases that relate to common sense such as, “According to,” “Figure of speech,” and “mental note.”

Next time you’re with a friend, observe what their preferred representational system is and try to use words and expressions that match their preference. Recognizing others’ processing method can be a valuable tool on an interview or when trying to explain a project to others.

Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at or for more information on our fundraising program.

Good luck with your next interview and we’ll see you next month with another tip.

Connect with AMCM on Twitter, Facebook and Instagram @amcm_online.


Using the Mirroring Technique for Interviewing

By | Blog

Published in Deca Direct Magazine.

As humans progress in technology and ways to communicate, we are somewhat regressing in our ability to communicate. Technology such as text, social media, and email has stripped the importance for non-verbal communication. 90% of what you say is how you say it. This is becoming a serious problem, especially for Millennials and generations after who are the most affected. AMCM has partnered with experts in non-verbal communication to offer monthly tips on how to nail your interviews by using your body language. This month’s tip is on the Mirroring Technique.

Tell me more about yourself  We use mirroring when we aren’t even thinking about it. When a couple or groups of people are sitting together, you may notice they start to sync with each other by sitting alike and making similar movements. Ever been on a lunch date and both of you grabbed the water at the same time?

Mirroring is being the mirror image of someone when communicating with them. We do this naturally with people we already feel connected with, but doing this consciously can help establish and reinforce a connection between two people who have are meeting for the first time. If implemented correctly, it is a very powerful technique for interviewing.

To use this technique you can mirror or match facial expressions, posture, pace of speech, and gestures. The key is to be subtle. Don’t imitate every gesture, which could get awkward.

For example, if they lean forward you lean forward (usually people lean forward when they’re excited about what they’re talking about). If they have a slower pace of speech, slow your pace down to match theirs. By using the mirroring technique, the other person will unconsciously start to feel more of a connection with you.

Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at or for more information on our fundraising program.

Good luck with your next interview and we’ll see you next month with another tip.

To Check or Not Check Luggage

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Article by Dr. Linda Ralston, aka Utah Tour Doctor

I am leaving for a last minute trip to California for just 4 days and there is always the consideration, do I check or not check? My choice varies according to the purpose and length of the trip and the amount of electronics I need to take with me.  I use to always use the overhead bin, but it has become a real zoo getting even a small bag on board a flight.  Therefore, I have developed a check list for deciding whether to check versus not to check a bag when flying.

Check a Bag:

  • Traveling for a long business or pleasure trip of 1 or more weeks . . . the longer the trip the increased need to pack more clothes.
  • Weight or size of bag exceeds the limits for carry-on luggage.
  • Preference for personal toiletries (special shampoos, etc.) or lodging at destination will not have toiletries (i.e., safari, camping, backpacking, etc.)
  • Assigned a late boarding group . . . even if you are sitting in the front of the economy seating if you are in the Group F, those boarding passengers before you will store their roller bags in overhead bins near your seat.
  • Airplane type for one or more segments of my flights do not have adequate overhead compartment bins available. If I need to wait for my luggage to be brought to me at the gate, this eliminates the convenience and time factor of what I might save by carrying-on luggage.
  • If traveling alone and there will be a lengthy time period between flights, then I will not want to drag my carry-on luggage to and from every shop, bathroom, restaurant, or Internet Cafe in order to comply with TSA guidelines for unattended luggage.
  • Frequent flyer status, membership, credit card used to book flight, first or business class ticket eliminates the fees for checking luggage.
  • If checking luggage, I will purchase a separate travel insurance package that covers lost or delayed luggage. Do not depend on the airline to provide compensation for delayed luggage or assist you immediately upon arrival.

Carry-on Bag Only:

  • Traveling for a short business trip of 3-4 days.
  • If traveling for an international or longer trip and I want to pack a change of clothes in case my checked luggage is lost or delayed.
  • Minimal number of clothes & shoes needed.
  • Weight or size of carry-on bag falls within the size requirements for carry-on luggage.
  • Need to save time by avoiding the luggage carousel and connecting with ground transportation in order to meet a scheduled appointment.
  • Hotel at destination has shampoos & other toiletries that might be needed. (If I do plan to pack any liquids, the bottle must not exceed 3 ounces and all bottles must fit within a sandwich bag.)
  • Guaranteed early boarding or Priority Seating to ensure that you have access to the overhead bin near your seat.
  • Verified that the airplane type for each segment of my flights have adequate overhead compartment bins available.  Yes, you can Gate Check your carry-on, but this eliminates the time saved by not checking a bag.
  • Verify that I can lift the carry-on bag over my head to place in the overhead compartment.  I should never expect someone to help me load or retrieve my luggage.
  • Avoid luggage fees for checking luggage . . . just make sure that you do not exceed weight or size limits.
  • Returning from an international destination where I may be buying items that are fragile or valuable, then I will want to pack these items in a carry-on for the return trip. (Check out a folding carry-on bag to pack for extra space enroute.)

5 General Travel Tips

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So my bags are packed and I’m ready to go. This afternoon, I’ll be on the road again. One of the parts of my job I have loved as a professional genealogist is the travel. I have travelled across 38 states and around the world conducting the business of family history: presenting, researching, business development, and more. Having taken all of these trips, I have some general travel tips for you.

1. Save Suitcase Space

Are you taking an extended trip? I’m often gone for ten to fourteen days or more. Work clothes, relaxing clothes, shoes, computer equipment. This can take up tons of space. Now, when I pack, I cut back on the clothes. I bring enough clothes for four or five days. Then I do laundry while I’m on the road.  Many hotels have laundry rooms where you can wash your own clothes. If not, there is probably a laundromat nearby. A last resort is to have the hotel launder your clothes for you. When choosing the last option, I try to find their rates online first so I can budget for it appropriately.

2. Plan for Getting Stuff Home

In the old days, I remember taking trips to Salt Lake City and making reams of photocopies. I would ship an entire box of paper home (Although there were times I carried the paper onto the plane with me and shipped my clothes home!). Nowadays, there is far less paper and far more electronic products. Last year when I was in London I was faced with a dilemma. I had packed my suitcase so carefully to get there and was very proud of myself that everything fit. Then came the time to pack to fly home. I was faced with a bunch of photocopies, used books, souvenirs for my nieces, and other items. And zero space in the suitcase. I had to borrow a suitcase from my friend Audrey. This year, I’m intentionally bringing an extra suitcase. Packed very lightly for the trip over. But when it is time to come home, there should be no problem with bringing stuff home.

3. Bank Fees

Banks can charge exorbitant fees nowadays. ATM fees, especially can add up. Not only does my bank not charge me ATM fees, they reimburse me the fees that other banks charge. This saves me lots of money when I’m on the road. When travelling internationally, I use the ATM when I arrive to obtain cash in the local currency. Even paying an ATM fee is often less than getting currency from a bank at home. And I put as much as possible on my debit card, which usually charges no fees at all.

4. Supermarket Run

Think about how much money you spend on your trips, running into convenience stores for bottles of water or soda, snacks, and more. Whenever I arrive in Salt Lake City, the first thing I do after checking in is run to the local supermarket. I buy snacks, fruit, and a case or two of water. Over the course of the trip, I end up spending far less money than I would have otherwise for such items. The case of water alone usually saves $20-25.

5. Get Your Passport

Percentagewise, fewer Americans have their passports than most European countries. People often think an overseas trip is so expensive. While the expenses can add up, having your passport frees you up to take advantage of last-minute deals from airlines, hotels, and travel websites. These can save you hundreds of dollars or more. But you won’t be able to wait months to get your passport. And if you pay the rush fees, you will soak up much of your cost savings.

Traveler’s Tip: Get to know your hotel’s general Manager

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By Barbara De Lollis, USA Today

While the chunk of a hotel’s personality may come from its brand name – Marriott, Four Seasons or Montage, it’s the general manager who controls the volume dial.

He (typically) or she has the power to influence your experience, especially the service and treatment of VIPs and frequent travelers.

So, while in the Los Angeles area this week, I plan to introduce you to some of the area’s “GMs,” as they’re called in hotel land.

I’ve sat down so far with the GMs at the new W Hollywood, the luxury Montage Beverly Hills, the discreet L’Ermitage in Beverly Hills and the family friendly Loews Santa Monica. On today’s agenda: London West Hollywood and J.W. Marriott/Ritz-Carlton in downtown Los Angeles.

Why should you bother to get to know your hotel GM? Here’s why:

It might increase the odds of your being recognized inside your hotel, which could at some point translate into perks – whether a restaurant credit, free cocktail, additional newspaper or, in some rare cases, an extra-nice upgrade.

If you’re lucky, you also may get the chance to hear a few of your GMs more humorous hotel stories (trust me, they each have a million of them).

At the very least, you’ll know who to go to when and if you have a problem or you begin to notice a troublesome pattern. The problem may not be the employee’s fault, after all, and it may be indicative of a broader problem that the GM needs to fix.

It’s usually guests with higher expectations who tend reach out to GMs, Bill Doak, general manager of the Loews hotel on Santa Monica beach, told me on Sunday afternoon. Doak’s a former Four Seasons guy (Beverly Wilshire, A Four Seasons Hotel) who most recently was the GM at the too-cool Mondrian before taking the helm of the welcoming Loews Santa Monica.

Sometimes, Doak says, a guest he’s gotten to know through frequent stays will send him an email in advance of their arrival.

“I have a number who’ve sought me out,” he told me over lunch at the hotel’s lower pool deck that’s practically on the beach. “They’re usually guests with higher expectations because they’re on business. They have to operate at a higher efficiency than normally might be available.

“Once they know the GM, everybody else in the hotel becomes aware of their presence,” said Doak, a Los Angeles native. “(The employees) know so we have them on alert to what their expectations are. They might be a frequent guest of the Peninsula or the Beverly Hills Hotel, but they come here because they like the location. It’s a little bit relaxed. They pay a good rate for a suite and we have to anticipate what they’re accustomed to.

“You can’t be a GM now and not be available – and not only, available but proactively involved with guests.”