How to use color to influence how others perceive you.
You never get a second chance to make a good first impression. What you wear not only affects how other people view you, but it affects how you feel about yourself, hence altering your confidence.
Much can be discussed in regards to appearance and dress when it comes to interviewing, but today let’s focus on the psychology of color.
What’s your favorite color? Chances are the response is “blue.” Blue gives off the vibe of being trustworthy, loyal, and calm. Exactly what you want to achieve in your interview. Studies show that wearing blue will increase your chances of getting hired.
Powerful and energizing, it can work for or against you in an interview. Red evokes passion, action, determination, and ambition but also anger. It’s important to know HOW to wear it. Often worn by the best sales people, it can also be an intimidating color for the interviewer. Wear small amounts of red to an interview, such as a red “power tie.” Most politicians in the media wear blue suits, red ties, and white shirts.
Symbolizes innocence, purity, and a no-nonsense attitude. It’s a great color showing you’re organized and good-spirited.
Easiest to see with the human eye, which is why construction sites use this color. Shy people rarely wear a bright orange shirt. Orange can be viewed as obnoxious, which is why it’s not recommended for most interviews; however, it can be useful in moderation to show your outgoing personality when applying for sales positions or jobs in the performing arts.
This color communicates one’s awareness of the environment. A great color to wear to show balance, growth, and your earthy side. It’s not uncommon to see high school seniors wearing more green towards the end of the school year.
If you’re having a bad morning, you’re unlikely to pick out a yellow shirt. People that gravitate to yellow tend to be more chipper and optimistic. If you’re feeling down, try throwing on a yellow shirt for size.
Colors of sophistication and authority. People donning this color are sometimes perceived as more intelligent, professional and observant, making it a great color for interviews.
The color of royalty and extravagance. A good color to wear to an interview for a job that entails high-end products, such as jewelry or luxury cars. It is also the color of creativity.
A feminine color. It’s highly recommended to avoid pink when you’re interviewing for jobs; however, it may come in use for particular jobs that promote femininity. A touch of pink to your outfit can achieve this without looking like the main character in Legally Blonde.
Ever wonder why UPS chose brown uniforms? People tend to trust people wearing brown, it’s perceived as being friendly yet serious and down-to-earth. This is useful when interviewing for a job where trust is highly valuable, such as in senior or child care.
A “Power Color” and great for young adults to wear to better their chances of being taken seriously. People wearing black exude confidence and leadership. Not to mention, it’s a slimming color and goes with just about anything.
Although not colors, it is important to consider…
- Stripes: The closer the stripes are together, the more organized the person comes across. Think pin-striped suits and shirts.
- Plaid: The closer the grids are to each other and the smaller the squares, the more engineer-minded the person wearing it. The larger the squares, the more physically minded. Think of architects wearing their button down gingham shirts versus the large plaid shirts of farmers.
We live in a world of color. All you need is a little splash of it to change your mood and how others perceive you. Try some out for fun and see which ones bring out the best in you.
Remember, practice makes perfect. Let us know if you have questions or if you have a topic of interest you would like us to cover. Check out our blog for more tips at www.amcm-online.com/blog or www.amcmdeca.com for more information on our fundraising program.
Good luck with your next interview and we’ll see you next month with another tip.
Follow AMCM on Twitter @amcm_online.